Campaign for 3D Motion Picture Classifaction
If you are a 3D Stereoscopic Professional or a keen viewer of 3D content, then your support could make the difference.
James Cameron, who released his 3D film "Avatar" in December 2009, criticized the choice, stating, "It doesn't make any sense to shoot in 2D and convert to 3D". He later went on to say "....all content makers would be creating, would be eye strain and headaches ".
Proposed Classifaction Markings.
"S" on it's side with 2 dots representing 2 eyes, stands for Stereoscopic 3D. This classification is for a 3D Motion Picture produced from a stereo-pair of synchronized views or in the case of computer animation, a second view, of the original scene, possibly, even made at a later time. Copyright 2010 © 3dexperience.co.uk
3D Experience Limited, and more specifically, Jack Ezra, the Managing Director of the Company, has been at the forefront of 3D technology innovation since 1985.
Jack has designed a simple content & film classification method which he is proposing, is used with each and every Motion Picture, DVD or BluRay produced.
This will clearly show audiences, which type of 3D technique was used to create the 3D effect in the movie.
Our suggestion is as follows....
b) 2D converted into 3D via any means.
c) Stereoscopic 3D via 2 cameras or 2 digital views.
d) Various combinations of content within the movie.
Film Classification showing what content there is within the media via a simple logo system above. Copyright 2010 © 3dexperience.co.uk
Current UK film classification.
Uc - a video which is suitable for pre-school children
U - a film or video which is suitable for anyone aged 4 years and over
PG - children of any age may watch, but parental guidance is advised (some children may be upset by a few scenes)
12 - you must be 12 years or over to rent or buy this video
12A - if you are younger than 12 you can only watch this film in a cinema if you are accompanied by an adult
15 - you must be 15 years or over to see this film in a cinema, or to rent or buy this video
18 - you must be 18 or over to see this film in a cinema, or to rent or buy this video
R18 - you must be at least 18 to view this film in a licensed sex cinema or to buy this video in a licensed sex shop
Is 3D Film Classification really necessary?
3D film classification should be used to safeguard audiences who are currently unaware that low quality 3D stereoscopic methods are being employed by some film studios. These lower quality 3D movies are being tagged under a single 3D banner instead of being identified for what they really are - 2D converted to 3D or simply, second rate fakes. Would you buy a mono version of a music cd album if you could have a proper stereo one? Would you want a black & white version of a colour movie? No, of course not. So why are audiences being offered 3D movies which are little more than manipulated 2D originals?
So What's the Problem?
It has been shown that audiences will venture out to see a 3D film and even pay extra for the 3D glasses, in an attempt to receive that extra special something which they (currently)can not get at home. Unfortunately, this is exactly what the film studios are relying on. By tagging a movie as "3D", audiences automatically assume that the movie is extra special. However, more and more movies are produced in 2D and then later converted, where the 3D effect is created by unqualified operators who have been known to mistakenly reverse the left & right eyes, leave sections of the movie in 2D or do a bad job in layering levels of depth, some which even conflict with each other. Are audiences being tricked in to spending their money to see a "faked-up" 3D movie? The answer is - YES. Is the magical "3D" tag enticing parents into taking their children to see a "3D" movie which gives eye strain and headaches. The answer is, again, sadly, YES.
At this time, Jack is offering his 3D film classification method to the industry for FREE which is known as the Jack Ezra 3D Film Classification method. Studios producing 3D Motion Pictures are encouraged to use both types of 3D Film classification. Up and coming TV production, Corporate videos, advertising and indeed, all 3D content may be classified with the label for true Stereo 3D or the label for 2D to 3D conversions or the logos above.
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